Using Zipline, we analyzed conversation on Twitter about the 2014 All Star Game for 30 hours from 7/14/2014-7/15/2014 to understand key drivers of conversation around the event.
During this time, the All Star Game was mentioned over 105K times.
Derek Jeter dominated the conversation with over 5,000 mentions of the phrase “last all star game.”
- People tweeted to thank Jeter for his contribution to baseball, using the hashtags #farewellcaptain, #RE2PECT, and referring to him as a #legend
- Fans were sad that this was his last game, with another top phrase being "I can’t believe it’s Jeter’s last All Star game."
Mad RE2PECT for Jeter in his final all star game. Got to grow up watching one of the greatest pic.twitter.com/3Hsrn0Br5J— Jason Manis (@JasonManis32)July 16, 2014
— taryn hiwalani (@taryn_atlee)July 16, 2014
"Best All Star Game" was also mentioned over 350 times in conversation showing popular public opinion that this year’s game was the best in history. There was also a lot of conversation around how the MLB All Star Game is the best out of any sport.
The Home Run Derby was mentioned over 1200 times, the majority of Tweets comparing player’s performances in the two back-to-back events.
- Yasiel Puig was frequently mentioned within this conversation, as he had no homers in the derby and 3 strike outs in the All Star Game